Logo Design

To make your business grow you need a brand, and a logo created by Vibe Creative is a great place to start.

One of the most important marketing tools is an effective logo design. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you are.

Every business contemplating a new logo design should be aware of what makes a great logo design. Does your logo tick the key points below? If not Vibe Creative can work with you to ensure your logo fits the criteria.

Impact.

Your logo should catch the viewer's eye and hold the viewer's attention. Consider the logo of Apple Computers; the graphic apple with a stylised bite taken out of it has immediate product and corporate identification with consumers. An effective logo "grabs" attention

Eye catching.

An effective logo should have the look and feel of "art", if a logo is not appealing to the eye it will defeat its purpose - attracting attention and providing effective identification.

Versatile.

A good logo will be as effective on a business card as it is on a billboard - small scale and large scale uses. Will the logo still be recognizable printed on the barrel of a ballpoint pen?

Positive.

An effective logo must create or evoke a positive image. "Branding" is a common marketing principle based on product identification growing out of identifying a product with a positive image and a sense of goodwill.

Appropriate.

Accurately represents the organization or business. If a company or organization wants to project a serious, professional image, the logo must look professional. A humorous or whimsical logo would be counterproductive to projecting professionalism.

Memorable.

The best logos are the most memorable logos. For example the Apple Computer "Apple" and the McDonald's Hamburgers "golden arches" logo are great logos because they are memorable to the point of being iconic.

Timeless.

One of the best examples of a timeless logo is 'Coco Cola' their logo has barely changed sine 1885. That is timeless design. Companies that have invested vast amounts of money, time, and effort to establish their "brand" do not change it frequently for a reason. Make sure your logo will be "timeless" for the same reason.

The logo is one aspect of a company's commercial brand, or economic entity, and its shapes, colours, fonts, and images usually are different from others in a similar market. It is often the first visual point of contact a consumer will have with your business, conveying the right image that reflects not only your services/products, but also your business ethics, personality and market position is very important. Make the right impression from the beginning by working with the creative team at Vibe letting us guide you through the process of creating a memorable, timeless image for your business.

Logo Design Process

Design Brief

We conduct a complimentary questionnaire or interview with you.

Research

Then research the industry itself, its history and competitors.

Sketching and Conceptualising

Next we develop the logo design concept(s) around the brief and research.

Presentation

We then present you with design concepts, and the logo in context, which will help you clearly visualize the brand identity.

Revisions

Revise any of the design concepts.

Delivery and support

Finally we deliver the logo to you on disc, in all formats and file types. Along with the logo you receive a style guide and support if you have any question on using your new logo.